I still remember what I was doing on this date in 2009, when this news came about. It was just another day of Internet surfing after coming home from work.
It was inevitable that Michael Jackson would get all the hype, overshadowing Farrah Fawcett, and Ed McMahon, who'd died just two days earlier. And just three days later, I learned of this death via the Twitter tag #oxiclean:
Not many people seem to know that Billy Mays was the same age as MJ.
I still use OxiClean in my laundry. I remember getting some at Walmart weeks after Mays's death. All that time, others were buying MJ's albums, CDs and DVDs. I had no interest in that. If one celebrity can make money just after dying, so can another.
From my blog in 2014 (five-year anniversary):
This week will mark five years since the celebrity death streak that occurred in late June/early July 2009. As all of you remember it was the week of Michael Jackson's death. But it started on June 23, 2009, with the death of Ed McMahon. He was best known as Johnny Carson's sidekick on The Tonight Show from 1962 to 1992, as well as a pitchman for Publishers Clearing House, host of Star Search (the American Idol of the 1980s), and co-host with Dick Clark of TV's Bloopers and Practical Jokes. Next came the death of Farrah Fawcett, a first-season cast member of Charlie's Angels, just several hours before (and several miles away from where Fawcett had died) the world learned of Jackson going into a coma. His death naturally overshadowed that of Fawcett, and 80s music fans were devastated. His records began to sell out on Internet sites and at used record stores and other store that sell CDs and DVDs. His death was the most hyped out of the three.
I remember exactly what I was doing that day. It was a Thursday and I had just come home from work and was on Facebook and Twitter. Naturally Jackson's death was all over both sites. And on the evening news I happened to watch that night. After work the following day, I passed by the USA Today kiosk near CVS Pharmacy and I'm sure you can guess what was on the front page. The next day I stopped at Barnes and Noble and as I entered the movies and music section there was a display of Jackson's work, naturally. His death was still on everyone's mind, but it didn't stop the media from covering other celebrity deaths that followed.
The following Sunday, June 28, I looked on Twitter and saw OxiClean as a trending topic. I wondered why that was, and a click on the link revealed why. My mom then called and I suddenly I asked the following:
"Did you hear who just died?"
"Yes. Michael Jackson."
"No, I mean just now."
"No, who?"
"The man who did the commercials for OxiClean."
That man was Billy Mays. I did not know his name at first, and I still refer to him as "the OxiClean guy." I then posted this as my Facebook status that day, saying that "Now the OxiClean pitchman has died. Three deaths last week, will there be two more this week?" One friend responded "I loved Billy Mays! His commercials always made me want to buy his stuff." I then pointed out that the OxiClean guy was the same age was Michael Jackson, a fact that no one seems to have known. I've asked many people if they knew that fact and every one of them has said no, they did not know that fact. Mays was a little over a month older than Jackson. An obit for the OxiClean guy appeared in the San Francisco Chronicle the following day along with that for another celebrity I did not had died that weekend as well. (I kept and still have this section of that edition of the paper) And one the day after that, yet another I didn't know about either. Unfortunately, the two celebrities in this case were not high-profile ones like McMahon, Fawcett, Jackson or Mays, and thus their deaths were not Twitter-ed about, limited only to obits in major metropolitan newspapers such as that one. Those two were 50s actress and singer Gale Storm (star of the 1950s sitcom My Little Margie) and impressionist/comedian Fred Travalena. And as June turned to July, the death streak continued, with actor Karl Malden and NFL star Steve McNair. Those two celebs got more hype than did Storm and Travalena. Many will remember Malden's commercials for American Express, urging viewers to "Don't leave home without it."
3 comments:
I've never heard it called a "celebrity death streak" before but you're right -- that's exactly what it was!
Lately I have seen many Billy Mays commercials. They seem to have taken them out of storage and are using them again.
I was at school when the news of Jackson hit. A student told me. I didn't believe him. Then I found out it was true.
That might have been a big bout of celebrity deaths, but 2016 is the grand winner of the death toll, I think. It seemed like every other week some iconic name was in the obits.
I remember hearing that Michael Jackson had died, but I forgot the other folks died right about the same time. Boy, it doesn't seem like it was that long ago though.
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