The new Mtn Dew logo

Ys, they're now abbreviating Mountain Dew as Mtn Dew. See the new logo here. Now what is the reasoning behind this? Did they see a need to abbrieviate the word "mountain"? It's not as if users are going to pronounce the word any differently. Some agree the abbreviation isn't necessary. Is the word "mountain" out of style? I had to laugh at that one. "Mtn Dew" reminds me and others of text messaging. One person remarked this about the new logo:

The Mountain Dew brand has been repackaged and is now dubbed “Mtn Dew,” in another transparent attempt to appeal to youngsters. PepsiCo decided to employ txtspk in branding this very popular product. Do they truly expect this new name to catch on in popular culture? The folks at PepsiCo need a reality check. No one in their target demographic will ever send this message over SMS:
“bf just got a mtn dew for me - fyi this stuf is great idk why i didnt try it sooner lol!”
Note to PepsiCo: no one in the prized 18-25 demographic is going to change their MySpace profile name to “mtn dew me”, no matter how cheeky the new name is intended to be.

(The full story with the quote above is at this link.)

"Mountain Dew Me"? has anyone ever used that as a MySpace profile name? hmmm. A few months ago, I saw a T-shirt in a novelty store that said "Mount and do me," parodying the then-current Mountain Dew logo.

Here is one comment on the new name made on this site:

My comment to Mountain Dew (apparently www.pepsi.com denies the existance of Mountain Dew ...):

On my last shopping trip I noticed a new packaging for Diet Mountain Dew, indeed for all Mountain Dew, using what appeared to be "LEET" speak for the product name, specifically "MTN DEW." I had to move several boxes of this newly branded product to find "Mountain Dew" without this idiotic spelling. Needless to say, I am most unhappy with this new branding and will be avoiding the purchase of it. I quite understand that it is the same product, but I'm not sure I can bring myself to purchase something that I consider to promote illiteracy as does this new brand.

Some might have abbrievated Mountain Dew while sending text messages in the past (if anyone actually texted something about the drink), but is that really a reason to abbreviate the name on the label? And should someone stop buying the stuff because he's annoyed by the new logo? If he likes drinking the stuff, then why let a new logo stop him from buying it? I think that's plain silly. BTW, I only rarely drink Mtn Dew (hey, just writing it the way they're writing it now!) and I absolutely hate Pepsi.

And this man might just find some remaining stock of Mountain Dew in the old packaging. I'm still finding Coke and Diet Coke in the 2008 Holiday-themed cans. I believe I found one in the vending machine at work sometime last week, I saw a co-worker drinking a Coke can in the holiday can.

Thoughts of the Day

This morning I woke up to an earthquake while asleep and discovered the electricity had gone out. I had to reset my alarm. It was just past midnight. There had been an earthquake earlier this week sometime after 10PM that had also awoken me than. An aftershock followed later.


I came home from work and found no mail in the box. I just assumed I got no mail today. But little did I know that that the mail had not yet arrived. Yesterday I'd gotten a movie from Netflix which I did not get around to watching then, so I did do today. I finished watching the movie just before 4PM and heard a car pass in front of the house. Only it wasn't a car, it was the mail truck. Wow, that was bad timing! I have to wait tomorrow to mail the movie, but that's all right, since I can keep them as along as I want.

I am still upset about not having done anything for my birthday almost two weeks ago. Anything but going to some movie or restaurant.

Another Seven Deadly Sins Quiz

Different quizzes can often have different results. Once again, I got ENVY.

Seven Deadly Sins Quiz

My result was WRATH, my next biggest sin after ENVY

Facebook or MySpace? How about other social networking sites?

I came across this question on Yahoo Answers. Really, I don't prefer one over the other, I just happened to have been on Facebook longer. I'm still getting used to the page format of MySpace. Read my earlier entries on these subjects. I'm now wondering who uses other social networking sites. If anyone uses other sites, how are these? Does it seem redundant being on more than one social networking site? One I've been curious about is Bebo-- anyone use that one? How about this--have you heard of that one? How about Xanga--anyone on that?

Got a Digital Camera

I just got one of these last weekend and can't wait to use it. I've got the Kodak Easy Share, 8.2 megapixels. I'm wishing for an occasion for which picture-taking will be a must. I wish I were going to have that party (see my Party Envy Blog). This would make a great set of photos to share on my Facebook or MySpace pages. It's what the people on the sites want to see. This is what most of the others put on their pages. I just don't want some random thing like buildings or sunsets. No one wants to see those. This, IMHO, is akin to first-grade show-and-tell, when a kid brings in a leaf he picked up off the ground on the way to school and gets mocked by the rest of the kids who don't care about some random leaf. Or akin to someone who envies the others for having a popular toy for show and tell. I also want to be able to tag people in photos on my Facebook page. Most of them I don't see in person very often, but I do have some co-workers and family members among my friends on Facebook. Users can also tag themselves in photos. In recent years, I only took pictures once in a while, particularly on Halloween. I would get one-time use cameras. Since getting onto Facebook last summer, I've only added three albums, transferred from a picture CD I got when developing the film, and my profile picture (my former boss took this with his camera phone). I got prints of the pictures I took last Halloween, but also got a CD with the pictures. The next two times I took pictures with disposable cameras, I requested only the CD, worrying the prints would just be sitting around in the envelopes.

I'm also curious abut the various photo-sharing sites, such as Picasaweb or Flickr. What other photo-sharing sites are there? Which do you prefer?

Alas, likely I'll never have that party. And I didn't get to do anything for my birthday ten days ago. I didn't have my digital camera then, but I would have gotten a one-time use one to get some pictures on my pages...

Mountain Dew knockoffs

In my last post, I said how I rarely drink Mountain Dew, now printing its name as Mtn Dew, something I just saw today. I was surprised when I learned that "mountain dew" is actually a euphemism for illegally distilled corn whisky or moonshine. There's even a song about that. Really, they were able to use this as soda name? Obviously so, and customers were apparently OK with the name.

Sadly, the genius who completed the page of Dr Pepper clones had no interest in doing the same for Mountain Dew. Too bad, since he would have plenty of Mtn. Dew clones for such a collection.

While searching for lists and pictures of Mountain Dew knockoffs, one thing I found was this blog on off-brand sodas, including both Dr Pepper and Mountain Dew clones. About the best list I could find of clones is this one. I also came across this blog.

Though I'm not a big drinker of Mountain Dew, I have on occasion had some of the stuff or one of the knockoffs. In my Dr Pepper clones post I mentioned the Kmart (American Fare) knockoff Citrus Mountain. I purchased both sodas a few times toward the end of 2001. Notice how the name Citrus Mountain makes reference not only to Mountain but also to the citrus flavoring of the sods it is cloning. Almost all Mountain Dew clones have "Mountain" in the name or some related word, such as alpine, followed by words referring to precipitation, such as mist or lightning.


Some names I'd like to comment on:
Mountain Lion: Sounds more like a beer name, IMHO. I've never seen this one, since it's from the Food Lion grocery store chain which only exists on the East Coast.
Sun Drop: This has actually been around since 1949 and another I've never been able to try since it's sold primarily in the South. Though it can be ordered over the Internet.
Citrus Drop: sold at Kroger, a Southern grocery chain. I have actually seen and bought this one at my local Quik Stop Market since Quik Stop is owned by Krogers. The name seems like a reference to the aforementioned Sun Drop. Citrus Drop's slogsn "Pop the Drop" is a likely reference to Mtn. Dew's former slogan, "Do the Dew."
Heee Haw (Hyvee) and Kountry Mist (Winn-Dixie): No surprise that these come from two other Southern grocery chains, Needless to say, I've never seen these either.
Spring Mist (IGA): The IGA exists in California, but taking a look at their store locator, the nearest ones were between 69 and 101 miles from my zip code. I seriously doubt Ill ever go out of my way just to find one of these stores.
Moon Mist (Shasta): I actually found some of this once, but was unaware it was a Mtn. Dew clone until I saw it contains caffeine. I have never seen ti for sale since.
Mountain Roar (Harris Teeter): yet another East-Coast grocery chain. Kind of, like Mountain Lion, sounds more like a beer name, IMHO.
Mountain Lightning (Walmart): This used to be called Green Lightning. Despite having a Walmart near me, I have never bought this soda.

This is another subject that I cold go on and on about, like my previous post. But this should give you the basic idea. I apologize that I could only find a few pictures of Mountain Dew ripoffs.